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Monthly performance report SAMPLE

Maplewood Family Dental

July 2026 · New-patient acquisition
New patient leads
128
▲ 18%
Cost per lead
$34
▼ 12%
Booked appointments
74
▲ 9%
Website visitors
9,240
▲ 22%
Ad spend
$4,320
▲ 4%
Return on ad spend
6.1×
▲ 0.4
vs. previous month good needs attention

New patient leads

Last 6 months · monthly total
13074 128 FebMarApr MayJunJul

Leads by channel

Where July's patients came from
Google Ads
61
Local SEO
34
Meta Ads
21
Referral
8
Email
4
What went well
  • Restructured Google Ads around high-intent keywords, cutting cost per lead 12%.
  • Reached page one for "family dentist Maplewood," driving 34 organic leads.
  • New booking page lifted lead-to-appointment conversion to 58%.
What's next in August
  • Launch Meta retargeting for visitors who didn't book.
  • Add 6 location pages for surrounding towns.
  • Test a $99 new-patient offer in Google Ads.
This month's work
DeliverableStatus
Monthly reporting & review callDone
Google Ads optimizationDone
Local SEO content (2 posts)Done
Meta retargeting setupIn progress
Location landing pages (6)Scheduled
Agency portfolio overview SAMPLE

All clients

July 2026 · 8 active clients
Active clients
8
▲ 1
Total leads
657
▲ 14%
Blended cost per lead
$43
▼ 8%
Booked (all clients)
389
▲ 11%
Ad spend managed
$41,200
▲ 6%
Portfolio ROAS
5.4×
▲ 0.3
across 8 clients · vs. previous month good needs attention

Portfolio leads

All clients · last 6 months
680500 657 FebMarApr MayJunJul

Leads by client

July · top of the book
Maplewood Dental
128
Harbor Family Dental
110
Cedar Point HVAC
96
Lakeside Dental
88
Bright Smile Ortho
71
Metro Air & Heat
67
Every client at a glance
ClientLeadsCost / leadBookedMoMStatus
Maplewood Family Dental128$3474▲ 18%On track
Harbor Family Dentistry110$3666▲ 16%On track
Cedar Point HVAC96$5261▲ 7%On track
Lakeside Dental88$3152▲ 21%On track
Bright Smile Ortho71$3940▲ 12%On track
Metro Air & Heat67$4839▲ 4%On track
Summit Plumbing54$6333▼ 5%Watch
Apex Roofing43$7724▼ 9%Watch