Monthly performance report
SAMPLE
Maplewood Family Dental
July 2026 · New-patient acquisition
L
Lumen Digital
Prepared for you
Live · updated just now
New patient leads
128
▲ 18%
Cost per lead
$34
▼ 12%
Booked appointments
74
▲ 9%
Website visitors
9,240
▲ 22%
Ad spend
$4,320
▲ 4%
Return on ad spend
6.1×
▲ 0.4
New patient leads
Last 6 months · monthly total
130
74
128
Feb
Mar
Apr
May
Jun
Jul
Leads by channel
Where July's patients came from
Google Ads
61
Local SEO
34
Meta Ads
21
Referral
8
Email
4
What went well
✦
Restructured Google Ads around high-intent keywords — cost per lead down
12%
.
✦
Reached page one for "family dentist Maplewood," driving
34
organic leads.
✦
New booking page lifted lead→appointment conversion to
58%
.
What's next — August
→
Launch Meta retargeting for visitors who didn't book.
→
Add 6 location pages for surrounding towns.
→
Test a $99 new-patient offer in Google Ads.
This month's work
Deliverable
Status
Monthly reporting & review call
Done
Google Ads optimization
Done
Local SEO content (2 posts)
Done
Meta retargeting setup
In progress
Location landing pages (6)
Scheduled